Recommendations of marketing approach for Yorkshire Smoothies 2035 Essay

Recommendations of marketing approach for Yorkshire Smoothies 2035 - Essay Example However, due to the presence of domestic as well as international competitors, companies willing to penetrate in the global market, should take sound marketing strategies to survive in long run. Here, the marketing strategies of Yorkshire Smoothies will be discussed in terms of Industry analysis and Marketing Mix to ensure sustainability and profitability for the company in global market. Yorkshire Smoothies is a UK based contemporary fruit beverage brand, flourishing in the premium segment of fruit based health drinks. The products are specially designed for the health conscious consumers made by locally grown organic fruits. However, the company has taken a pricing strategy for keeping their price above any other retail brands available in the supermarket in order to attract the premium segment of the retail customers. Using glass bottle instead of plastics, using locally grown raw materials, sponsoring and arranging promotional events in annual folk music festival are some of the examples of sound ethical practises maintained by the company. Success of Yorkshire Smoothies in UK market has influenced the company to expand their business in developing nations such that in India (Bennet, 2008). After receiving inquiry from a significant distributor, the company is seriously thinking of capturing the market opportunities. Hence, the company needs to analyze whether they should standardize their marketing strategy and production process in India or they should adapt the strategies prevailing in the country in order to ensure sound business operation and long run profitability in Indian market (Solberg, 2002). For the purpose of expansion of business of Yorkshire Smoothies in India, the company is required to analyze the factors contributing to their product acceptability and growth in the UK market and compare those contributory factors in terms

Making China Modern Essay Example for Free

Making China Modern Essay In Chapter eight of â€Å"The Religion of China: Confucianism and Taoism,† Max Webber makes a comparison of the eastern philosophy of Confucianism with the western religion of Puritanism. He makes the connection between the how Confucianism has shaped China historically from an individuals personal goals to its economic and commercial conditions. Webber first describes the rationalization of a religion using two different yard-sticks, â€Å"one is the degree to which the religion has divested itself of magic; the other is the degree to which it has systematically unified the relation between God and the world and therewith its own ethical relationship to the world. † Webber denotes that in western Protestant rationalism, magic has been eradicated entirely and was sometimes even viewed as â€Å"devilish†, cutting off all trust in magical superstitions and manipulations. However, in the Confucian ethics, the significance of magic was left untouched. All natural scientific knowledge was lacking due to a cause and elemental forces. It also vested interest in the income opportunities of prebendal office. Webber states that Confucianism and Puritanism both take different stands against the world, Puritanism believed in a God where as Confucianism did not believe in a supra-mundane God, both in time met tensions with the world’s irrationalities. This all constituted in the development of China and its people. The Confucian ethic is to reduce tensions in the world to an absolute minimum. All human nature was disposed to be ethically good and as such, was to be indifferent from one another, capable of unlimited perfection. There was a lack of â€Å"nerves† with unlimited patience and slowness to reacting especially in the intellectual sphere. China taught as a form of philosophical-literary education, learning from old classics and hence it lacked insufficient educational such as economic provisions. It endeavored to remove all tensions from humanity and hence left no leverage for influencing conduct through inner forces freed of tradition and convention. Wealth was the main success measurement in the Confucian mentality, as a means to keep â€Å"face†. It has been recorded in the oldest documents of Chinese political economy where â€Å"balance of trade† and the usefulness of wealth were emphasized. It came to a point where storeowners would haggle for every penny, however despite this lust for wealth, no economic mentality of capitalism was created. The Chinese lacked a system for commercial correspondence and the numerous technical inventions were little used for economic purposes. It is Webbers intention that even though China was capable of assimilating capitalism, the varied conditions and circumstances, most notably the Confucian teachings, had hindered it. The difference between Puritan and Confucian rationalism was that Puritans had enthusiasm, which the Confucians lacked. It is this rationalism that allowed the typical Puritan to invest his income as capital in rational capitalist enterprise out of an asceticist compulsion to save. Webber believes that these attitudes have effected China’s capitalist development negatively.

Genting Groups Corporate Social Responsibility Practices

Genting Groups Corporate Social Responsibility Practices Effective Implementation of CSR practices In order to remain financially viable and operationally sustainable, sustainable development policies on four basic pillars are centred by Genting Group – Environment, Marketplace, Workplace and Community.  (Sustainability report 2011) ENVIRONMENT Genting Group has long made the protection and preservation of the environment an integral part of their corporate philosophy and business policy. Maintaining a responsible approach to the environment and nature particularly in the conservation of natural resources, waste management and preservation of the flora and fauna are committed by them. Moreover, steps to prevent environmental pollution and conserve energy, water consumption and waste generation are taken from years to years.  (Sustainability report 2011, annual report 2010) (i) Energy Efficiency In year 2010, significant management time in identifying and testing the energy efficiency solutions that would deliver the biggest CO2 savings within an affordable capital programme was invested. In 2011, several conservation and efficiency improvements measures were implemented by Genting Group. These included replacing conventional lights with energy saving lights and the replacement of metal halide spotlights with induction lamps. Their diesel conservation projects are aimed at alleviating the depletion of their natural resources and air pollution. All their pump house diesel engines have been replaced with electrical motors which reduces the diesel consumption to approximately 2.4 million litters per year.  (Sustainability report 2011, annual report 2011) (ii) Waste Management 3R (Reduce, reuse, and recycle) programme and scheduled waste management are implemented. â€Å"Reduce† is achieved by using long-life energy saving lights, reusable cutleries and chemical tanks. â€Å"Reuse† is achieved by using re-using waste paper for printing and back office usage. â€Å"Recycle† is achieved by waste segregation at source and waste delivery according to types of waste. Vermin-composing to turn food waste into organic fertiliser is practised by the Group. Standard guidelines for the management of solid and scheduled wastes are also outlined by the Genting Group waste management. The procedures ensure that the wastes are properly identified, segregated, handled, transported and disposed off in line with the environmental policy, legal and other requirements. The EHS Committee ensures waste management processes are regularly audited in compliance with set standards.  (Sustainability report in year 2011) MARKETPLACE The Group adheres to the highest standards of corporate governance. It is done by operating with integrity, transparency and accountability with the aim of enhancing shareholder value and achieving sustainable business growth. We abide by the principles of honesty and professionalism in all our business dealings. Many of Genting Group’s environmental and social impacts are derived from activities in their supply chain. The strategy to minimise negative impact is basically done by controlling whom they buy the products from, their method of purchase and what their buy. The Group’s corporate website, www.genting.com is also a source of information on corporate and business activities. Annual reports, press releases, quarterly results, announcements and investor presentations are made publicly available on the website. The Group participates regularly in international and local investor forums.  (Sustainability report 2011) (i) ’Go Green’ Programme Lower transportation and packaging cost, lower emission of carbon dioxide (CO2) into the atmosphere and less fuel consumption food, locally-grown food is purchased by the Genting Group. Their cost-effective measures which make sure the freshness of their products also lend economic stability to the local buyers and farming community.  (Sustainability report 2011) (ii) Support Environment Friendly Proper disposal of the hazardous and environmentally unfriendly products are stipulated by The Environmental Quality Act 1974. To this effect, Genting Group has used the services of Green Seal certified companies to implement an environmental management system for their business.  (Sustainability report 2011) (iii) Self-Exclusion Programme Personal well-being of their guests was committed by Genting Group and they had implemented the Self-Exclusion Programme, whereby guests with a compulsion to gamble are free to have themselves prohibited from Casino. A Gaming Room has been introduced for this purpose. (Sustainability report 2011, Annual report 2009) WORKPLACE A global workforce of over 19,000 employees is owned by Genting Group. At GENM, they regard the commitment and creativity of their employees, a safe and good working atmosphere and efficient working practices as essential pre-requisites for achieving business success and maintaining a good reputation.  (Sustainability report 2011) (i) Employee Development An evolutionary progression and logical step for Genting Group’s talent management practice was marked in year 2011. As a key pre-requisite for sustainable international expansion, increasing the standards of assessing and developing employees and increasing the level of professionalism were embarked by them; a realm commonly plagued with subjective evaluations. Different talks and campaigns for the development of our senior management were organised in year 2011. Most of the talks are about engagement between the companies and their people into committing to a compelling cause behind the organisation’s mission and core values, and how it curbs behaviour and creates the return of shareholders.  (Sustainability report 2011, annual report 2009) (ii) Safe Workplace Protecting the health and safety of human resources and the public by giving them a good environment is also important for the Genting Group. In cooperation with health and safety experts, they organise monthly Occupational Safety Health (OSH) Talks to reduce the accidents in the respective workplace. One of the policies is ‘No-Smoking Policy’ has been introduced to reduce numbers of dangerous incidents. Besides that, it is also used to show the policy and emphasis how serious they view this matter, regular joint ‘No-Smoking Enforcement’ was organised by the OSH Section with the Management. It was done during the random checks in the area of the building.  (Sustainability report 2010) COMMUNITY A priority for Genting Group at GENM and philanthropic contribution is remained by community development and it is one of the ways they support the various community development activities, infrastructure support to local communities, the underprivileged, disability groups and NGOs. Contributions are made different ways throughout the year. For example, employee volunteerism, carried out through the GENM We CARE Team and the Awana We CARE Teams in order to encourage and provide an avenue for employees within the organisation to give whatever they have for the betterment of the society.  (Sustainability report 2011) (i) Services to Communities Genting Group’s contributions reach out to different sectors of the community. In the year 2011, different types of helps to various groups and sectors in the community were contributed. They included the Malaysian Liver Foundation, OrphanCare Baby Hatch Programme, and Malaysia Diabetes Association so on and so forth. They also undertook the Roti 1Malaysia Charity Project, a joint collaboration with 20 hotels in the Klang Valley, which involved the distribution of bread orphanages and homes.  (Sustainability report 2011, annual report 2009) (ii) Underprivileged and Disability Groups In their continuous effort to support the underprivileged community, 71 homes and charitable organisations were contributed during the various festivals 2011 celebrations. This is in addition to their year-long contributions to the various charitable homes and organisations as well as the underprivileged and marginalised communities. Over the year, they have donated more than 4,000 individuals at the Resort and Theme Park for a programme of activities, meals and merry-making.  (Sustainability report 2010) (iii) Education Genting Group sees education as an important part of making brighter future for everyone. Programmes, training sessions and educational endeavours that have been designed to ensure the younger generation gain more knowledge. For instances, the sponsorship of 1,000 helmets for school children for the Road Safety Campaign organised by the Bentong District Council. The campaign minimise road accidents among school children.  (Sustainability report 2010) (iv) Sports Genting Group too believes that sporting activities are needed to help groom an athletic nation. GENM contributes substantially to help organisations and ministries execute various sporting events. GENM is one of the main sponsors. They provided funds to the Football Association of Malaysia, Selangor Tennis Association in year 2011 and The Malaysia Netball Association for instances.  (Annual report 2010, Sustainability report 2011)

Art Exhibit on Brown Versus Board of Educaiton Essay -- African Americ

Like A Fish out of Water I’ll be the first to admit it: I cannot understand art for the life of me. That being said, I’m somehow always tricked into thinking I do. I’ve tried my hand at being one of those intellectuals who goes to art museums for recreation, and enjoys analyzing pictures, paintings and monochromic blobs. But every time I drag myself to a museum, I end up discovering the same three truths about myself: 1. I’m horrible at grasping the artist’s message. 2. I get frustrated with things I don’t understand. 3. When I get frustrated, I get mad. That being said, it was only natural that I go to the Krannert Art Museum to see the Brown v. Board of Education exhibit. I’ve never been to the Krannert Art Museum, and honestly did not expect very much. I mean, how much worthwhile art can a college museum in the middle of a cornfield house? I cautiously entered the building, trying to pretend like I had been there before. The golden rule of playing such a part is simple: never make eye contact. Once that happens, the jig is up. Somebody will realize I belong in the computer labs north of Green St. and immediately deport me back to the banks of boneyard. So I began calmly racing through the museum, never stopping to look at signs, (regular visitors don’t need to look at signs) hoping to find a giant Brown v. Board of Education sign somewhere. And after a couple of laps around the building, I found where I needed to be. I was actually impressed with the number of people who were checking out the exhibit. I expected to be the only one in the room, but instead saw a good number of people, mostly African-American, slowly inspecting every piece. I guess there are peopl... ...ny thing is, my parents came to America to raise a family in a better standard of living than India. They wanted all of their children to obtain a quality education and receive opportunities unavailable to them as youth. But without Brown v. Board, I would have been better off growing up in India. The message of Arundhati Roy’s portrait was simple: the civil rights movement affected more than Black America – it opened doors for all minorities. I took a step back from the portrait, and started walking out of the art museum. An as I left the museum, I did so with a little more gratefulness. While I may not understand the giant pile of bricks in the foyer, or why a man inside an imac keeps shouting â€Å"do you understand?†, I realized it doesn’t matter. Not everybody is cut out to be the art-connoisseur. But hey, at least I have the opportunity to give it a shot.

Free Handmaids Tale Essays: The Handmaids Dystopia :: Handmaids Tale Essays

The Handmaid's Dystopia "The Handmaid's Tale by Margaret Atwood is a dystopia about a world where unrealistic things take place. The events in the novel could never actually take place in our reality." This is what most people think and assume, but they're wrong. Look at the world today and in the recent past, and there are not only many situations that have ALMOST become a Gilead, but places that have been and ARE Gileadean societies. We're not in Kansas any more, Dorothy! Even today there are places in the world where there is startling similarity to this fictitious dystopia. In Pakistan, women's rights are non-existant, and many policies are that of Gilead in The Handmaid's Tale. In Gilead, the handmaids must cover their bodies and faces almost completely with vales and wings. In Pakistan, Iran, Afghanistan, Bahrain, and similar South Asian countries, this is a must for women. Other Gileadean-like persecutions take place towards women. In Pakistan, women can be raped, and unless there is full proof that there was no consent, the man will get off scot free, and the women charged with pre-marital sex and sentenced to a prison term. In Afghanistan, the police force has and continue to torture and rape innocent women for unnecessary reasons. This is similar to The Handmaid's Tale in that Offred, and other handmaids, not only go through the devestation of "The Ceremony", but also can be used and possibly even raped by their Commanders, and there is nothing the handmaid can do about it. If she speaks, she is usually not believed, and then she is sent away because she broke the law. The handmaid would usually die for making such accuasations. Women are given little to no rights in Gilead. They obey what they are told by the men or by the Aunts (who get their orders from the men). They are not permitted to read or write, or participate in any extra-curricular activity. They are alive only to serve a purpose. In countries such Iran, women are subject to similar laws. Although more recently they may be allowedread and write, it is on a strict level only, and activites are out of the question. There is no specific law against it, however with the Islamic government making it manditory for all women to wear complete body coverings, sports and other activities are nearly impossible.

College Education Essay

College education essentially is the key to success in the future. It opens many doors of opportunity and allows us to explore every option available. College education can provide a student with many more new and exciting opportunities that they never would have had if they drop out at high school. College education is important because you need a degree in order to get a good job or a stable career. I’d like to talk of some of the benefits that furthering your education can provide. It is common for students in high school to wonder if college education is really important. Many high school students don’t enjoy their school life, so it is little wonder that when they have the chance to leave education many of them are tempted. However the importance of college education, as well as the huge differences to high school, should not be overlooked. Many students don’t know what they want to do with their life yet, thats why I feel everyone should go to college. In college you can learn about things you are really interested in and pinpoint what you want to do in life. In high school you can’t really do this so many students don’t know the opportunities they can fulfill. Lastly, these days if you don’t have a college education it’s likely that you won’t make it very far in life. Businesses today only want the smartest people working for them, so they always overlook the drop outs and people that never went to college. If you want to make a good amount of money and be successful I strongly encourage you to go to college and get a good education. I would say this is the most important reason to go to college. In today’s economy I believe going to college is the best decision you can make. having a good education has so many great aspects.Never overlook getting a quality education, it will always do you good in the longrun.

Figaro Coffee Company Essay

Providing excellent coffee and gracious exceptional service, creating a memorable experience for people who appreciate high quality coffee and exceptional service. Experience also for the people who love’s different kinds of pastries. Like what we’ve said Figaro can assure people that this experience would lasts. We have discussed about a basic franchise with a unique products and style of service that will leave a lasting impression. This will bring out another reason for the company and the product itself to be more familiar to the market. Figaro’s distinctive store design, unique ambience and style of service satisfy the global customer. They always practice good business strategy and actively pursue the cause of socio-cultura and environment concerns. Figaro creates long term value for its owners and business partners through profitable operations and business sustainability and dignity of life for its employees. Figaro value not only the customers but also the welfare of the company. There are so many things to be discussed. The following chapter discusses the background of the said franchise its history and profile, types of business, achievements and current market standing. These informations would help you to know more about Figaro Coffee Company. II. History The Figaro Coffee Company was established in 1993 by a group of 7 coffee lovers. The business was born out of their passion for coffee which has begun with brewing coffee from all over the world in their homes. Coffee was a hobby that soon became a business. They wanted others to appreciate the fine art of enjoying coffee the way they have their many travels. The first Figaro cafà © formally opened in November 1993. It was then a simple kiosk located in one of Manila’s premier malls. Figaro offered freshly-brewed coffee and a selection of specialty coffees from around the world as well as a variety of coffee and tea paraphernalia. The owners managed the cafà © themselves, brewing coffee for their customers and teaching them how to brew and enjoy their coffee at home. It was that kind of personalized service that endeared them to their customers. The Figaro reflects the European coffee culture; from classic espresso-based coffees to the design and atmosphere of the cafes. It has generated a solid following among serious coffee drinkers and has expanded to 50 plus cafes in the Philippines to date.